Rather, it's a gun that shoots out teddy bears. Armed with parachutes. But teddy bears.
..and via porsupah (I think..)
Oh, and Apple apparently has Get a Mac ads. They're... interesting.
See them here: http://www.apple.com/getamac/
Granted, I find them a bit silly and... somewhat superficial, but that does seem to be the image Apple is going for. Easy to use, simple....... and those aren't ads targeted towards "power" users (eh, me, in this case)