But not only has the community rallied around to help raise money for people that got hit by unexpected expenses, writers from the show (M.A. Larson and Meghan McCarthy) as well as the major trading card company Enterplay have stepped in to help. The former have set up auctions and the latter has donated a ton of cards (rare collectables and such) towards the charity (http://www.equestriadaily.com/2013/02/enterplay-adds-full-set-of-cards-to.html).
I know it doesn't _really_ cost these people anything to do this, but the fact that they bothered... o.O